Brief
Create an inspiring, text-forward video to garner engagement and excitement around a company rebrand, while reaffirming the brand’s core values to its viewers as a result.

Execution
On the heels of a company rebrand, having internal alignment and excitement was more important than ever. This video uses the new color palette, iconography and type lockups combined with upbeat music, varied transitions and quick pacing to get employees hyped for the new brand rollout. Combined with organic shapes and movements reminiscent of water, the refresh mimics the product in application while the tone and music keep the video rooted in the warm, personable yet professional heart of the brand.