Brief
Create a campaign that educates the audience on the rising threat of supraharmonics to power quality (PQ) while positioning the client as a go-to resource in the power industry. Focus on establishing the client as experts with a secondary push to their flagship product.

Execution
As the use of renewable energy sources rises, so does a more insidious threat: supraharmonics. Supraharmonics are virtually invisible without PQ monitoring in place, but our client has both the knowledge and the products their customers need to gain crucial insight into the harmonics that affect their power grid.

I combined bright purples with softer shades to break our client out from the crowd while showcasing the more subtle nature of this threat. The repeated use of gradients and fades throughout this campaign highlight how crucial visibilty is. Taking the client’s powerwave and creating a thin line element served to give a visual callback to the issue’s subtlety while the fade-in treatment application highlights solvability. Imagery showcases the renewables that contribute to supraharmonics, but in a hopeful and anticipatory light. This all combines to carry home the idea that any threat to the power grid can be surmounted with the client as a partner.

Results
650k impressions
33% email open rate, with ~10% click-to-open rate and 7 demo requests
771 leads; $15 cost per lead (LinkedIn budget only)
10 inquiries generated
4 opportunities closed totaling $256,706 with companies on lead list
2.8x return on investment