Brief
Create a booth design that will stand out at a packed event while establishing the client as a leading resource in using new technology to connect data to humans.

Execution
Increasing use of Ai and new technologies in the FinTech space are making data analytics faster and expanding customer insights more than ever. At one of the US’s biggest FinTech conferences of the year, our client needed to stand out from the crowd and demonstrate how their data solutions give their customers the insights they need, at speed.

I combined dark photos illuminated by devices with glowing light beams to highlight the the connection from digital data to the human. The light beams provide a futuristic element that brings the movement and speed of new data analytic technology to the forefront. Using these light beams to frame the subject of the images highlights how our clients’ technologies serve to bring their clients’ consumers into focus. Mixing brand colors in with these elements made the client stand out in a sea of blacks, blues, and greens while calling back to their core brand. All of these elements come together to present our client as professional, quick and current in a constantly evolving space.